We can strive to build profitable newsrooms while acknowledging that journalism requires public support

The secret of successfully launching paid podcasts, the curious case of AI referral traffic and 18 active calls.

Welcome!

This week on the Media Finance Monitor:

• We can strive to build profitable newsrooms while acknowledging that journalism requires public support

• How to successfully launch paid podcasts

• Referral traffic from AI is increasing

• 18 active calls (6 new)

We can strive to build profitable newsrooms while acknowledging that journalism requires public support

If you are the kind of person who spends a considerable amount of time worrying about the future of journalism, you absolutely need to read the recently published Media Viability Manifesto (and/or join our anonymous online support group by subscribing to this newsletter).

The Manifesto is the work of three remarkable experts: Laura Moore and Elena Köhler from DW, and Clare Cook from IMS. They consulted with more than 150 individuals across 55 countries and 86 organizations to define what media via…