How a one-woman meal-planning newsletter in Romania got 26 thousand subscribers

Jo Ilie started an experiment in 2021; now, her Substack generates 40 thousand euros a year.

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Jun 20, 2024

∙ Paid

Jo Ilie, the creator of the Meal Planning newsletter on Substack, started the project in 2021 after. Today, with over 26,000 subscribers and 40 thousand euros of annual revenues, Ilie continues to focus on providing practical, diverse meal plans and has expanded her offerings to include ads, an app for generating shopping lists, and a thriving Facebook group for community engagement.

Jo Ilie is participating in our open conversation on post-social distribution and technology. Come and join us tomorrow afternoon on Zoom to listen to what she has to say. It’s completely free.

Media Finance Monitor: How did you start the Meal Planning newsletter?

Jo Ilie: I've always been interested in food. I’ve had several blogs, worked for BBC Good Food Romania, and in 2016, when I joined DoR [a now-defunct magazine in Romania] full-time, I started a recurring ser…

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