News and big tech have been battling for so long that victory has become nearly indistinguishable from defeat

Strategies for end-of-year fundraising campaigns, the EU being honest on media support, an insurance scheme for investigative newsrooms and 17 active calls

Welcome!

This week on the Media Finance Monitor:

• News and big tech have been battling for so long that victory has become nearly indistinguishable from defeat

• Advertising is having a MEGA year. Three companies control 43% of the global market.

• Does the European Commission spend enough on media support?

• How to run an effective end-of-year fundraising campaign

• Insurance against SLAPPs for independent newsrooms

• 17 active calls (3 new)

News and big tech have been battling for so long that victory has become nearly indistinguishable from defeat

The recent deal between Google and California legislators, in which Google pledged around USD 110 million over five years to support the local news ecosystem while avoiding legislation that would have forced the company to pay much more, has sparked controversy.  Some very smart people are mostly pleased with the dea…